The Corporate News-Intelligence System
Newsdesk Editorial System, AccessCorporateNews facilitates the production of single-point-of-entry "Corporate Newspapers," while enabling the delivery of customized content.
Applying information-management technologies and innovative editorial processes to multiple sources of news and database content, it integrates the tools and practices required to:
eliminate duplicate and superficial content;
relate what's significant to specific points of employee-audience needs.
It thus enables the efficient delivery to busy, highly focused employee-audiences of not only the top firm-wide, divisional and departmental news they need to know but also highly relevant, customized alerts on their professional interests and the particular customer or vendor accounts, markets, people, products, regions they also follow.
In the AccessCorporateNews editorial system, human editorial judgment is integrated with state-of-the-art news filtering, key-word identification and subject-categorization technologies. Current information syndicated from firm-wide, divisional and departmental sources and specified external sources is filtered through knowledge-management software. The content selected is then edited by 17 trained analysts: first, to eliminate what's redundant, dated and superficial; second, by applying a proprietary Access-developed Editorial Standard, to relate what's new, fresh and significant to specific points of employee-audience interest - to deliver content employee-audience users can use. From the indexed news feed thus produced, transmitted via electronic-mail networks, can be extracted content closely tailored to employee-audience information needs.
So produced, both top news and highly relevant, customized alerts can be delivered:
to whatever scale audience desired, from multi-site enterprise groups to single individuals;
in real-time or on a periodic basis;
to whatever receiving platforms recipients specify.